On Feb 26, 2019 at the WI 2019 – 14. Internationale Tagung Wirtschaftsinformatik in Siegen, Robin Klostermeier, Alexander Benlian, and me, we were awarded the HMD - Best Paper Award 2018 for our publication Robin Klostermeier, Steffi Haag, Alexander Benlian (2018): Digitale Zwillinge – Eine explo...

In the summer semester 2019, I offer two courses for Master students: "Create your fintech startup" and "User experience (UX) research". All IS and business students interested in technology, entrepreneurship, and finance/insurance are very welcome to register at!

Andreas Eckhardt, Andrew Schwarz, and myself, we published a new article on "The Acceptance of Justifications among Shadow IT Users and Nonusers – An Empirical Analysis" in Information & Management, which the VHB-JQ3 evaluates as important and renowned business research journal (Rating: B). O...


Prof. Dr. Steffi Haag

  • Organization: School of Business, Economics and Society
  • Working group: Assistant Professorship of Information Systems
  • Address:
    Fürther Str. 248
    Room 33.1.16
    90429 Nürnberg
  • Phone number: 0911 5302 96690
  • Email:
  • Website: