User Experience (UX) in a Business Context

You have to start with the customer experience and work your way back to technology.

— Steve Jobs

Course Content

Organizations have started to realize that designing and maintaining great user experience (UX) is the best way to build trust, retention, and loyalty of staff and customers alike.

The lecture User Experience (UX) in a Business Context

  • teaches the key concepts, methods, and approaches that help design, measure, and manage total UX across the organization and drive value propositions of digital business models.
  • discusses established and new methods of UX research for (further) developing digital technologies.
  • introduces frameworks to build and lead teams of UX researchers, designers, engineers, product managers.
  • employs case studies to transfer and discuss the application of UX design, research, and management in practice.

In the practice sessions, (groups of) students practically apply UX research methods and tools (e.g., facial recognition and emotion detection) to investigate users’ experiences in interaction with state-of-the-art digital technology prototypes, such as virtual assistants, and to deduce implications for product and organizational strategy, development, and design. The results are presented towards peers and experts from research and industry.

Basic literature will be announced in the first session.


  • can define, discuss, and apply the concepts, methods, and tools of analyzing and managing the experiences users perceive in interaction with new digital technologies of organizations.
  • are able to measure and analyze user experiences of digital technologies and infer recommendations for technology and policy design and development.
  • can present user research results towards peers.
  • develop skills in collaborative interaction with peers.

Recommended for
  • Master International Information Systems (from 2018/19): Module in the section Information Systems – Architectures & Development (Elective, currently applying for Core)
  • Master International Information Systems (from 2016/17): Module in the section Information Systems – Extension Courses (Elective)
  • Master FACT: Vertiefungsbereich (Modulgruppe Interdisziplinäre Module)
  • Master International Business Studies: Elective course – Free specialization module (Area studies: Europe)
  • Master Management: Vertiefungsbereich  


The course takes place on Thursdays from 16:45 to 20:00 in the school building in Lange Gasse 20, 90403 Nürnberg.

Registration & Kick-off Date Room
Obligatory course registration via StudOn until October 20, 2019 in StudOn
1st lecture session October 24, 2019
16:45 – 18:15 & 18:30 – 20:00
LG 5.154
1st practice session December 5, 2019
16:45 – 18:15 & 18:30 – 20:00
LG 5.154

The first session will provide you with more information regarding the exact schedule.

The examination includes a written project report (50%) and presentations (50%). The course calculates 4 SWS and awards 5 ECTS.

To register for the course, please submit your name, student number, semester, master program, transcript of records and your experiences with UX via StudOn within the registration period between 1.-20. October 2019 (firm confirmation of registration until 21.10.2019). Only registrations with complete information are considered.

Note that if the direct registration link does not work, you can access the course in StudOn by searching for title and/or the StudOn ID 2672007.

The number of participants is limited. In case of excess demand, participants are selected based on past performance and experiences (50%) and first come, first served (50%). Mandatory registration for the course in the first session.


For course materials, information, and communication, join the course in StudOn:


For further questions, please write me an email: