User experience (UX) research seminar

Supposing is good, but finding out is better.
— Mark Twain

Seminar Content

User experience (UX) research systematically analyzes users and their requirements in order to shed light on the process of designing the experiences users make in interaction with digital technologies and policies.

During the seminar, (groups of) students employ existing and novel research theories, concepts, tools, and methods (e.g., interviews, surveys, experiments) to uncover users’ cognitions, emotions and behaviors while interacting with state-of-the-art digital technologies. Approach and results of the research projects and the implications for the design and development of digital technologies, policies and strategy are written down in a seminar paper, presented, and discussed with peers and industry experts during block sessions.

To support students in conducting their research projects, scientific sessions introducing research design, implementation, and presentation as well as feedback sessions are provided.

In summer semester 2021, the UX research seminar will take place in collaboration with PSD Bank and the Institut für digitales Management. It will therefore be held in GERMAN.

Topics and basic literature will be introduced and announced in the first session.

Students can prepare and interpret different theoretical and methodological approaches to user experience research. They

  • can analyze scientific literature to independently define relevant research problems
  • can use quantitative or qualitative research methods to analyze those problems
  • can write and review seminar papers
  • can critically reflect, present, and discuss research design and results within the audience of the seminar
  • can give adequate feedback to complex challenges
  • develop skills in collaborative interaction with peers.

Recommended for
  • Master International Information Systems: Module in the section Seminar International Information Systems
  • Master in Management: Vertiefungsbereich “Value Creation & Digital Transformation“ oder „Entrepreneurship & Innovation“
  • Master in International Business Studies: Free Specialization Module (FSM)
  • Master Wirtschaftsingenieurwesen


If circumstances allow, the final presentation will take place at PSD Bank Nürnberg (offline).


To pass the seminar, students need to attend all sessions as outlined in the following schedule:

Deadlines & Sessions Date Room
Seminar registration Until April 4, 2021 Via StudOn
Seminar kick-off and assignment of topics April 19, 2021
13:15 – 15:15
Designing, implementing, and presenting scientific work May 4, 2021
13:15 – 14:45
Zoom conference
Intermediate presentation and feedback May 31, 2021
13:15 – 15:45
Submission of seminar papers June 30, 2021
12:00 (noon)
Online via StudOn
Final presentation July 5, 2021
15:00 – 18:00
PSD Bank Nürnberg

The examination includes a written seminar thesis (60%), the final presentation (30%), and class participation (10%). The seminar calculates 4 SWS and awards 5 ECTS.

To register for the seminar, please submit your name, student number, semester, master program, CV, and transcript of records via Studon until April 4, 2021, for firm confirmation of registration until April 7, 2021.

Only applications with complete information are considered.

The number of participants is limited to 20. In case of excess demand, participants are selected based on personal profile (50%) and random sampling (50%).


For further course materials, information, and communication, join the course in StudOn.