User experience (UX) research seminar
Supposing is good, but finding out is better.
— Mark Twain
User experience (UX) research systematically analyzes users and their requirements in order to shed light on the process of designing the experiences users make in interaction with digital technologies and policies.
During the seminar, (groups of) students employ existing and novel research techniques, tools, and methods (e.g., interviews, surveys, experiments) to uncover users’ cognitions, emotions and behaviors while interacting with state-of-the-art digital technologies, such as mobile apps, virtual reality, or intelligent agents. Approach and results of the research projects and the implications for the design and development of digital technologies, policies and strategy are written down in a seminar paper, presented, and discussed with peers and experts during block sessions.
To support students in conducting their research projects, scientific sessions introducing research design, implementation, and presentation as well as feedback sessions are provided.
Topics and basic literature will be introduced and announced in the first session.
Students can prepare and interpret different theoretical and methodological approaches to user experience research. They
- can analyze scientific literature to independently define relevant research problems
- can use quantitative or qualitative research methods to analyze those problems
- can write and review seminar papers
- can critically reflect, present, and discuss research design and results within the audience of the seminar
- can give adequate feedback to complex challenges
- develop skills in collaborative interaction with peers.
- Master International Information Systems: Module in the section Seminar International Information Systems
- Master in Marketing: Wahlmodul in der Modulgruppe „Management“
The next seminar will take place in winter term 2020/21!